The pressure to cut costs and streamline business in today’s economy is more intense than it has ever been. Medical staffing agencies have to figure out ways to cut costs without compromising the customer experience. The goal of streamlining a process, growing revenue, while delivering quality service, is the foundation of financial success. To achieve all three, medical staffing agencies need to re-evaluate their core strategies, focus on what they do best, and find partners to do the rest. The benefits of integrating systems and processes can be a huge advantage for any healthcare staffing agency. Within the medical staffing software business, we know this all too well. Here are four reasons how integrating your processes and software can lead to the success of your medical staffing agency!
1. Increased Functionality
Let’s face it, there are medical staffing agencies that are great in certain areas and build their business around their strength. Although another company may not be as proficient in that particular area, they may still need that functionality in order to operate. Let’s take emailing for example. Within our own staffing software, we utilize the ability for our users to mass email their clients. Although the mass emailing feature works as it should, it lacks pizazz because the emails are created as plain text and in a Word format. Insert Mailchimp! With our Mailchimp integration, we now give our clients the ability to design email templates, share them on social networks, and track results. Not only have we integrated with a more functional mass emailing tool, but we have provided a great tool to beat out the competition!
2. Creating an edge
In the medical staffing world, it is critical that the caregiver being placed in a hospital is capable of performing the functions of their job. We understand, although we are not clinical ourselves, that it is imperative to give our clients the ability and tools to properly test and assess their caregivers. Prophecy Health, who specializes in online testing, is the perfect partner. Through the integration with Prophecy Health, we bridged the gap and have created the ability for our clients to not only assess their caregivers, but become compliant on a Federal level. With Prophecy Health, not only do our medical staffing agencies have a distinct edge over their competition, they can use this as a tool to reach new clients.
3. Reaching New Clients
Clients and facilities come in all forms. While some medical staffing agencies take accreditation and compliancy very seriously, others do not have the resources or time to go through the Joint Commission process. Having the functionality in your medical staffing software to become Joint Commission accredited, can be a great advantage to your clients. In the compliancy example, we explained integration with Prophecy Health. Using Prophecy Health instantly expands your client base to those clients requiring compliancy in their business. You no longer have prospects that are “out of reach” because you could not offer that particular service. We expanded our product functionality which gives you the ability to offer an all-in-one solution to meet all your clients needs. With the right integration, a medical staffing agency not only can expand their client base, but indirectly improve client retention.
4. Become Sticky
So much emphasis is made on winning a client that we tend to forget the follow-up. “Once they’re in the stable, how do you keep them from running off with the competitor?” Client retention is a vital element in a successful medical staffing agency. Understanding what your customers want and aligning your goals to meet those needs, can transform into the key to success for your company. When you listen to your customers, and implement integrations tailored specifically to those needs, you are making the customer feel understood and appreciated. The knowledge you have of their unique business or the appreciation you show them for their work goes a long way. Dedication to grow and strengthen your customer’s business is how to create the sticky client. And in this case, sticky is good!
Working in the medical software industry, we see firsthand the importance of building the all-in-one solution to help our agencies win clients. Creating a product customers can use to accomplish all of the functions of their business is the ultimate product. By focusing on the core of your business, finding partners who are successful in their trade, and integrating their success into your product, can begin to build the all-in-one solution and not only exceed the expectations of potential clients, but create strong and lasting relationships. Become sticky.
